Blog

Stories from the desert—process, philosophy, and ingredients.

December 15, 2024 • Origin Story

Why We Started Real West: A Gaming Origin Story

Two gamers got tired of cringe cologne ads and decided to make something real. Late-night Discord calls turned into a fragrance company.

December 10, 2024 • Process

Machine extraction is faster, but hand-peeling at peak ripeness creates oils that actually smell like fresh fruit.

December 5, 2024 • Ingredients

The Southwest is a biodiverse scent library—juniper, desert sage, four o’clock, epazote, desert willow, and more.

November 28, 2024 • Philosophy

Scaling would force compromises we won’t make. We prefer integrity over scale.

November 20, 2024 • Process

We operate on nature’s schedule, not retail calendars. Here’s our year at a glance.

November 15, 2024 • Education

Terminology matters less than concentration and longevity—ours sits near eau de parfum strength without heaviness.